Digital Product & Community Lead (Project-Based)

About the Role

We are looking for a Digital Product & Community Lead to lead the development, launch, growth, and ongoing improvement of a new digital platform focused on community, content, engagement, loyalty, and digital experiences.

This is a highly cross-functional role that combines digital product management, app development, community building, growth marketing, and paid acquisition.

The ideal candidate is someone who has experience turning a digital concept into a functioning product and, more importantly, knows how to build an active and engaged community around it.

You will work closely with leadership, technology, creative, marketing, content, and external development partners to bring the platform to life and build a sustainable user ecosystem.

Key Responsibilities

Digital Product & App Development

• Lead the planning, development, launch, and continuous improvement of a mobile and/or web-based digital platform.
• Translate business objectives and user needs into product features, requirements, and priorities.
• Develop and manage the product roadmap, timelines, milestones, and deliverables.
• Coordinate with developers, UI/UX designers, technology vendors, and external development partners.
• Oversee product testing, launch preparation, user feedback, and ongoing enhancements.
• Identify opportunities to improve user experience, functionality, engagement, and retention.
• Manage integrations involving loyalty, rewards, notifications, analytics, and third-party platforms.

Community Building & Engagement

• Develop and execute a strategy to build an engaged digital community, not simply a database of users.
• Create strategies that attract, onboard, activate, engage, and retain community members.
• Develop community programs, discussions, events, challenges, content initiatives, and other engagement opportunities.
• Encourage meaningful interaction between users, experts, partners, and the platform.
• Establish community guidelines, engagement standards, and moderation processes.
• Monitor community behavior, feedback, sentiment, and emerging trends.
• Translate community insights into improvements in product, content, and marketing.

Digital Growth & Paid Advertising

• Develop and execute digital acquisition strategies to grow the platform's user base.
• Plan, launch, manage, and optimize paid campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
• Manage campaigns focused on user acquisition, registrations, app installs, lead generation, and community growth.
• Work closely with creative and marketing teams to develop high-performing advertising concepts, messaging, and assets.
• Monitor and optimize CPC, CPM, CTR, CPA, CAC, conversion rates, ROAS, and retention.
• Conduct A/B testing across audiences, creatives, messaging, offers, landing pages, and acquisition strategies.
• Develop retargeting and remarketing campaigns.
• Ensure paid campaigns are connected to the full user journey, from acquisition to registration, activation, engagement, and retention.

User Acquisition, Engagement & Retention

• Develop strategies that turn new users into active and returning users.
• Improve onboarding and activation journeys.
• Identify opportunities to reduce user drop-off and improve conversion.
• Utilize content, push notifications, email, rewards, events, and community initiatives to encourage recurring engagement.
• Monitor user behavior and identify opportunities to improve retention and lifetime value.
• Develop strategies to increase user engagement and overall platform adoption.

Loyalty & Partner Ecosystem

• Support the development of a loyalty and rewards ecosystem.
• Help develop member benefits, discounts, rewards, points, offers, and exclusive experiences.
• Coordinate with business partners and external stakeholders to expand the platform's ecosystem.
• Support partner onboarding and integration.
• Develop initiatives that encourage users to actively engage with platform benefits and partner offerings.

Analytics & Performance

• Establish and monitor KPIs for product performance, community engagement, acquisition, and retention.
• Analyze user behavior and platform performance using relevant analytics tools.
• Develop regular performance reports and actionable recommendations.
• Track key metrics including user registrations, active users, app downloads, activation, engagement, retention, CAC, conversion rates, paid media performance, and user lifetime value.
• Use data and insights to continuously improve the product and growth strategy.

Cross-Functional Leadership

• Serve as the bridge between Product, Technology, Marketing, Creative, Content, Business Development, and Leadership.
• Manage external developers, agencies, technology providers, and other partners.
• Coordinate multiple workstreams and ensure projects remain aligned with business objectives, timelines, budgets, and user needs.
• Communicate progress, challenges, opportunities, and recommendations to leadership.

Qualifications

• Minimum 5 years of professional experience in digital product management, app development, community building, growth marketing, or a related field.
• Proven experience building, launching, or managing mobile apps, web platforms, digital communities, or online ecosystems.
• Demonstrated experience in building and growing an engaged online community, membership platform, or digital ecosystem.
• Experience taking a digital product from concept to development, launch, and growth is highly preferred.
• Strong understanding of user acquisition, activation, engagement, retention, and lifecycle marketing.
• Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns, particularly Meta and Google Ads.
• Experience with TikTok Ads and LinkedIn Ads is an advantage.
• Strong understanding of digital analytics, performance marketing, conversion optimization, and user behavior.
• Experience working directly with developers, UI/UX designers, technology vendors, creative teams, and external agencies.
• Strong project management and stakeholder management capabilities.
• Ability to translate business objectives and ideas into clear product requirements, roadmaps, and actionable execution plans.
• Strong understanding of user experience and digital customer journeys.
• Excellent communication, problem-solving, organizational, and decision-making skills.
• Data-driven and commercially minded.
• Comfortable working in a fast-paced, entrepreneurial environment where the product is being built, tested, and continuously refined.

Preferred Experience

Experience in any of the following would be a strong advantage:

• Fintech or financial services.
• Wealth or investment platforms.
• Loyalty and rewards programs.
• Membership platforms.
• Digital communities.
• Consumer apps.
• SaaS platforms.
• E-commerce ecosystems.
• Education or professional communities.

System Requirements

• Computer Processor: Intel 8th generation or newer/AMD Ryzen 2000 series or newer.
• Computer Memory/RAM: At least 16 GB for both primary and backup computers.
• Computer OS: Windows 11 and future enterprise operating systems.
• Storage: 500 GB SSD.
• Licensed MS Office and an extra monitor.
• Internet speed must be running on a 20+ Mbps wired plan (at least 10 Mbps for backup connection).