Digital Marketing Specialist

Company: Unified Accounting

Location: Homebased

Position Type: Full-Time, Contractor Role

Role Overview

The Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing campaigns. This role focuses on increasing brand awareness, driving qualified website traffic, and generating leads through digital channels such as SEO, social media, paid advertising, email marketing, and content marketing.

The role also involves monitoring campaign performance, analyzing marketing data, and implementing data-driven strategies to improve audience engagement. The ideal candidate is a hands-on performance marketer with proven success in building, managing, and scaling digital ads that convert and understands the full funnel from targeting and creative to optimization and closing.

Duties Include But Are Not Limited To

• Plan, execute, and optimize marketing campaigns across digital platforms, including Google Ads, Meta Ads Manager, and TikTok.
• Develop and optimize compelling content for websites, blogs, landing pages, email campaigns, and social media channels.
• Conduct keyword research, improve organic search rankings, and manage pay-per-click campaigns and budgets to maximize return on investment.
• Monitor, analyze, and report on key performance indicators using Google Analytics and other reporting dashboards to guide data-driven marketing decisions.
• Build, segment, and automate email marketing campaigns to nurture leads, engage clients, and support customer retention initiatives.
• Collaborate with graphic designers, business development teams, and other stakeholders to ensure consistent branding and effective campaign execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably in a professional service, accounting, financial services, or B2B environment.
• Proven experience managing digital marketing campaigns across platforms such as Google Ads, Meta Ads Manager, LinkedIn, and other relevant channels.
• Strong knowledge of SEO, SEM, content marketing, email marketing, and social media management.
• Proficiency in marketing and analytics tools, including Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and CRM platforms.
• Excellent copywriting, editing, and communication skills.
• Strong analytical and problem-solving abilities, with experience interpreting campaign data and translating insights into actionable strategies.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

System Requirements

• Intel 8th generation or newer, or AMD Ryzen 2000 series or newer processor.
• 16 GB RAM.
• Windows 11 and future enterprise operating systems.
• 500 GB SSD storage.
• Primary internet connection running on a 20+ Mbps wired plan, with at least 5 Mbps backup connection.
• Extra monitor.
• Microsoft Office license.